Newspaper and Online Media Company. Internet and Newspaper advertising. Reach communities in Colorado, California, Nevada, Oregon, Nebraska, and South Dakota.
Newspaper and Online Media Company. Internet and Newspaper advertising. Reach communities in Colorado, California, Nevada, Oregon, Nebraska, and South Dakota.

Sierra Nevada Media Group

“Online advertising gives us an easy access for people moving to Fallon and looking for places to live. This was especially helpful before we had our own website up as they could click to our rental list, now they go to our website.” -Kathleen Kern, Eagle Realty Fallon

Sierra Nevada Media Group
580 Mallory Way
Carson City, NV 89701
(775) 882-2111
mraymond@swiftcom.com

SNMG Classifieds Department
(775) 881-SOLD (7653)
sierranevadaclassifieds.com


All Swift Properties


Regional Marketing Solutions
Encompassing the Lake Tahoe Basin and the Carson Valley that lies below, award-winning Sierra Nevada Media Group offers advertisers unmatched exposure with a suite of multi-media products, reaching 72% of adults each week. The seven newspapers – Nevada Appeal, The Record-Courier, Lahontan Valley News, Northern Nevada Business Weekly, Tahoe Daily Tribune, Sierra Sun and North Lake Tahoe Bonanza – serve communities residing in 11 counties in both California and Nevada. Each newspaper hosts its local Web site, in addition to Sierra Nevada Media Group’s two major tourist sites, reno.com and tahoe.com. These Web sites are great regional portal sites and are rated number one and two in Google and Yahoo, respectively.

Sierra Nevada Media Group’s multi-media products connect advertisers to their audiences every day. We offer unbeatable contextual targeting, with dozens of specialty products delivering to audiences united by common interests. In one month, Sierra Nevada Media Group distributes nearly 1.33 million printed publications and our Web sites welcome over 880,000 people, consuming more than 3.1 million pages.

In the Market Total Reach
2.2 million people visit Lake Tahoe each year, staying an average of 4 days, drawing more than $1.5 billion in travel spending annually.

Each of our newspapers were cited as the primary ad source* when consumers were making a buying decision.

75% of the people who earn more than $100,000 in the Basin area and Carson Valley turn to products of Sierra Nevada Media Group.

The average online reader has an annual income of $73,000.

77% percent of the Reno market say Northern Nevada Business Weekly is their primary source for business news.

Nevada Appeal 68%
The Record-Courier 67%
Lahontan Valley News 75%
Northern Nevada Business Weekly 77%
Tahoe Daily Tribune 77%

297,000 print products per week, 1.33 million per month throughout the Sierra Nevada region.

Newspapers Online
Because of a newspaper’s credibility, online newspaper users have said that they are more likely to contact the advertisers that appear in newspaper sites than those that appear in other news sites.

Profile of an online newspaper user
Mean age 39
College educated 52%
Household income $73,000
Hours online/week 19hrs
Recently shopped online 91%
Recently bought online 89%
Online daily at work 71%
Check classifieds online 64%
 


back to all Swift Properties


© 2005 - 2014 Swift Communications, Inc.     580 Mallory Way, Carson City, Nevada 89701     775-283-5500