With a commitment to integrity, we bring light to truth, excellence to endeavor and strength to community. We are the preeminent provider of relevant, timely and trusted information. We are the leaders for the communities and customers we serve.

We achieve financial success as an independently owned company by gathering and delivering pertinent, prompt, comprehensive and accurate products through the most effective means. Our media companies are run with local autonomy and management teams who are leaders in their communities.

The company was formed in 1975 by Phil Swift. At that time, Mr. Swift left his position as President and General Manger of the Swift Division of Scripps League of Newspapers and started Swift Newspapers, Inc. The original corporate office was located in Napa, California. The foundation of the new company was two daily newspapers, the The News-Review (Roseburg, Oregon) and Tahoe Daily Tribune (South Lake Tahoe, California). In addition to the two dailies, the company included North Lake Tahoe Bonanza (Incline Village, Nevada) and the Sierra Sun (Truckee, California). Later in 1975, the corporate office was moved to Carson City, Nevada.

The corporate office remained in Carson until 1993 when it was moved to a temporary office in Reno, Nevada. In 1998, the office moved to its current Reno location at 500 Double Eagle Court. The facility includes corporate administration, technology and Swift's training center.