Statement of Purpose
With a commitment to integrity, we bring light to truth, excellence to endeavor and strength to community. We are the preeminent provider of relevant, timely and trusted information. We are the leaders for the communities and customers we serve.
Swift Values
The goal of Swift Communications is to remove any gap between our stated values and our day to day actions. It is our expectation that all employees apply these values to all that we do.
Integrity
We believe in honor, honesty, soundness of principle and character. We apply our values in our actions. We believe there should be no difference between what we say and what we do.
Respect for the Individual
We respect the dignity and inherent rights of the individual and show respect for all individuals. We recognize our company is a collection of people working together and supporting each other’s endeavors to achieve both business success and personal satisfaction. We respect our colleagues, advertisers, readers and news sources, and treat them as we want to be treated.
Applying Fun to Our Work
We believe that our work environment is enhanced through the quality of our relationships with coworkers. An openness to learning, a positive out-look and shared enthusiasm contribute to having fun. We work too hard not to enjoy our time at work.
Creative, Innovative and Flexible
We excel because we are creative, innovative and flexible. We embrace change and seek out fresh approaches and imaginative solutions. We also expect creativity and experimentation to be applied as we design and implement new approaches for product and service innovation. We encourage smart risk taking and we learn from both our successes and our failures.
Passionate, Driven and Dedicated
We love what we do and we strive to be the best in all areas of strategic importance to the company. We surround ourselves with people who routinely go above and beyond the call of duty. We share in a common mission and we celebrate our successes together.
Quality that is Customer Focused
We strive to exceed customer expectations. We expect our products, services and systems to be relevant, timely, complete and accurate. We actively seek and respond to customer feedback through improved performance and reliability. Customer focus is the cornerstone of our success.
Forward- thinking and Embraces Change
We are visionary thinkers. We have a healthy dissatisfaction for the status quo. We look beyond the “now” and formulate strategies for future success. We develop the capability to deliver our strategies and eliminate organizational barriers that hinder our progress.
Principled, Accountable and Responsible
We accept high standards of performance and measure our progress. We are accountable to each other as we work together with confidence and trust across business units, departments, functions and geographies. We operate within the letter and spirit of the law and are accountable to the communities we serve.
