It all started in 1975, with a commitment to integrity; we bring light to truth, excellence to endeavor and strength to community. We are the preeminent provider of relevant, timely and trusted information. We are the leaders for the communities and customers we serve.

We achieve financial success as an independently owned company by gathering and delivering pertinent, prompt, comprehensive and accurate products through the most effective means. Our media companies are run with local autonomy and management teams who are leaders in their communities.

Swift’s “Why” Statement

Swift Communications’ unique contribution and impact is reflected in the following statement:
Champion the power of the people to improve communities.

Swift’s “How”

In order to enact our “Why” statement, this is how we behave on our best days:

  • Make a difference.
  • Look forward.
  • Spark conversation.
  • Listen to understand.
  • Act with integrity.

Swift Values

The goal of Swift Communications is to remove any gap between our stated values and our day to day actions. It is our expectation that all employees apply these values to all that we do.


We believe in honor, honesty, soundness of principle and character. We apply our values in our actions. We believe there should be no difference between what we say and what we do.

Respect for the Individual

We respect the dignity and inherent rights of the individual and show respect for all individuals. We recognize our company is a collection of people working together and supporting each other’s endeavors to achieve both business success and personal satisfaction. We respect our colleagues, advertisers, readers and news sources, and treat them as we want to be treated.

Applying Fun to Our Work

We believe that our work environment is enhanced through the quality of our relationships with coworkers. An openness to learning, a positive out-look and shared enthusiasm contribute to having fun. We work too hard not to enjoy our time at work.

Creative, Innovative and Flexible

We excel because we are creative, innovative and flexible. We embrace change and seek out fresh approaches and imaginative solutions. We also expect creativity and experimentation to be applied as we design and implement new approaches for product and service innovation. We encourage smart risk taking and we learn from both our successes and our failures.

Passionate, Driven and Dedicated

We love what we do and we strive to be the best in all areas of strategic importance to the company. We surround ourselves with people who routinely go above and beyond the call of duty. We share in a common mission and we celebrate our successes together.

Quality that is Customer Focused

We strive to exceed customer expectations. We expect our products, services and systems to be relevant, timely, complete and accurate. We actively seek and respond to customer feedback through improved performance and reliability. Customer focus is the cornerstone of our success.

Forward- thinking and Embraces Change

We are visionary thinkers. We have a healthy dissatisfaction for the status quo. We look beyond the “now” and formulate strategies for future success. We develop the capability to deliver our strategies and eliminate organizational barriers that hinder our progress.

Principled, Accountable and Responsible

We accept high standards of performance and measure our progress. We are accountable to each other as we work together with confidence and trust across business units, departments, functions and geographies. We operate within the letter and spirit of the law and are accountable to the communities we serve.

The Bessie Minor Swift Foundation

The Bessie Minor Swift Foundation’s mission is to contribute to an informed and active citizenry by supporting programs that promote literacy and educational enrichment within communities served by Swift Communications.

Examples include programs that promote:

  • Literacy, reading and writing skills
  • Programs in the languages, sciences and interdisciplinary areas

The Bessie Minor Swift Foundation awards grants to programs that provide direct service to:

  • help with the implementation or expansion of literacy programs for children who are below grade level or experiencing difficulty reading
  • develop reading and writing skills at all age levels
  • develop programs in the languages, STEM and STEAM (science, technology, engineering, art and mathematics) for preschool, primary and secondary school-aged students

For more information on the Bessie Minor Swift Foundation, including how to apply for grants, please visit