Aspen is nestled in the Rocky Mountains’ Elk Mountains, along the Roaring Fork River at almost 8,000 feet above sea level. Founded as a silver mining camp, it earned the name “Aspen” because of the abundance of aspen trees in the area. After the silver bust in 1893, Aspen began a steady decline before Aspen Mountain was developed into a ski resort in 1946 by industrialist Walter Paepcke.
Founded in 1881, The Aspen Times is the oldest and most-trusted print news outlet in Pitkin County, Colorado. The newspaper is a free, 9,000-circulation daily distributed from Aspen to Carbondale. The Aspen Times serves the communities of Aspen, Snowmass, Woody Creek, Basalt, El Jebel and Carbondale everyday. And it’s popular among locals, second homeowners and visitors — 92% of readers surveyed read The Aspen Times every day.