The Farmer & Rancher’s first issue was published in the spring of 1982. Beginning with a circulation of 12,000, the Farmer & Rancher Exchange has grown to reach 16,000 households and 52,800 readers in South Dakota, North Dakota, Nebraska, Wyoming, Montana and other states. Many of the businesses who began advertising in 1981 continue to advertise on a consistent basis.
The Farmer & Rancher Exchange is the largest weekly advertising publication distributed free in the upper Midwest region. It is the only weekly agricultural publication that is 100 percent advertising. Hundreds of businesses advertise in Farmer & Rancher Exchange including livestock markets, vehicle dealers, farm machinery and equipment dealers, antique dealers, realtors, auctioneers, seed, feed retail, grocery and building material businesses. In the spring of the year, hundreds of registered livestock producers promote their livestock production and/or private treaty sales. It is truly the “buy and sell bible” for a seven-state area.
Publisher: Sabrina Poppe
General Manager of Sales & Marketing & Fieldman: Dennis Ginkens
Editors: Carrie Stadheim, Maria Tussing
Special Projects Coordinator: Dianna Palmer
Farmer & Rancher Exchange
1501 5th Ave, Suite 101
Belle Fourche, SD 57717
Phone: (866) 347-9133
Toll Free: (877) 347-9100